BMW bets on India with latest 3 Series sedan, prices start at Rs 41.5 lakh
The automobile manufacturer is also looking to expand distribution by opening three new dealerships in the coming months.
Company
News: Just three weeks after taking over, BMW Group India’s
new Chief Executive Officer (CEO) and President Rudratej Singh
launched the seventh generation model of the company’s latest 3
Series sedan.
The car generates around a
third of its annual sales and is the company’s flagship product.
Available in three variants across diesel and petrol engines, the
ex-showroom prices of the sedan start at Rs 41,50,000 and go up to Rs
48,00,000. In 2009, the 3 Series range was launched at an ex-show
room price of Rs 24,00,000 to Rs 25,00,000. Singh says he doesn’t
expect duties to come down anytime soon. Also, BMW does not see the
current downturn in the auto segment impacting its plans in any way.
So, is this the best time
to launch an expensive car? Singh thinks it is, because new cars like
the 3 Series will be even costlier in March 2020 when BSVI norms kick
in. “We are committed to this market for the long term, and
understand that for growth in India, there will be short-term
hiccups,” he said.
The automobile
manufacturer is also looking to expand distribution by opening three
new dealerships in the coming months. Read
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