Venture capital firm Lightbox invests $4 mn in female wellness startup Nua
The firm works on an innovative direct-to-consumer model where women are able to customise sanitary pad boxes based on their individual needs

Presently, the firm makes clean cushions and offers them on the web. In the wake of tuning in to many ladies, Nua fellow benefactors Ravi Ramachandran and Swathi Kulkarni made an answer that is arranged to a lady's individual cycle, conveyed specifically to her home, each month.
"I think in Nua, we found a group that has thoroughly considered how to make an astonishing knowledge for ladies and do it in a way that is conveying greatly astounding worth," said Prashant Mehta, accomplice at Lightbox, in a meeting.
With global brands like Whisper and Stayfree taking up the main part of the piece of the pie in India, Nua is a newcomer in the space. In any case, what separates the organization is that it takes a shot at a creative direct-to-shopper display where ladies can tweak sterile cushion boxes dependent on their individual needs. It conveys the items to their doorstep on a membership premise. The firm has additionally fabricated a solid network of about 1 lakh ladies. Nua said it conveys the simple to-store and arrange clean cushions the nation over, with level 2 and level 3 urban areas representing half of offers.Read More
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